When Alec Brownstein, a senior copywriter, wanted a change of job, he did something completely out of the box. He targeted 5 creative directors and bid on their names on Google AdWords. His ideology was that if he googles his name occasionally, it was quite possible would do so too. As it turns out, his was the only bid. It is said that out the 5 directors, he was contacted by 4 of the directors for an interview and got 2 job offers for a total campaign spend of $6!
Unlike Search engine optimization, search engine marketing or Paid search marketing is essentially getting paid listings on the search engine meant to entice the customers into clicking them.