The meteoric rise in the adoption of internet and computing devices in the last 2 decades paved the way for the ecommerce sensation. Ecommerce today has become an organic part of the lives of millions of people across the world. It has successfully broken geographical barriers and unified the entire globe as a potential market and is growing at an explosive pace. 2016 reportedly saw a staggering total retail sales of about $22 trillion!
There are several ecommerce engagement models such as business-to-business, business-to-customer, customer-to-customer etc. In addition to this, with the rising popularity of smartphones has aided to the growth numbers of the industry like never before. The mushrooming of millions of players in this industry gives users a choice galore. Given this it is vital that ecommerce companies ensure that their offering is customer-centric and wholesome while having effective marketing strategies in place to reach the right customer at the right time. Also, very important is identifying customer trends and leveraging it to increase conversions. For instance, the knowledge that a customer has dwelled on a particular product page for a considerable amount of time, or added to cart and not purchased; is crucial information for the business which should be used to drive more conversions.