An US based Digital Signage Business, working from over 10 years, operates in the market as a leading provider of indoor/outdoor menu boards & drive-thru signs. After making enough business through the offline connections they reach out to Exceptionaire with an aim to increase their footprints digitally. Their expectations was to increase the traffic on the website and to get the conversions online.
Digital Menu Boards & Signage Company
- To emerge above the competition and make an appealing, customized, & search engine optimized website.
- To drive more traffic to the website from a few hundreds to tens of thousands.
- To handle, track, & monetized the user interest efficiently.
- Real-time social media updates triggered by any changes & news in signage industry
- A mobile responsive website.
- To enable users to get fully customized digital signage
- To create a comprehensive marketing plan.
- To grow the awareness & profit of the Business.
The brief was to do all it takes to make the position of the Origin Group above all of his competitors. The target was very clear that we had to make the place of company from nothing to among the top competitors in US Digital Signage Market.
- We created a strong web presence so that the website could be easily indexed on search engines. Listing the same digital signage products but with the more creative & unique way so as to attract the potential customers was really the task.
- We did complete SEO (on page & off page) to drive a sizeable traffic to the site as well as to achieve top keyword ranking in major search engines. We also spread the digital footprint by making an impactful presence across major social media sites.
- Content is the key. Keeping this in mind, we had to market the content from blogs on all integrated social media channels like Facebook, Twitter & other platforms to create as many backlinks as possible to the site.
- We made website more responsive, create internal backlinks to increase interactivity and made a traditional and interactive marketing plan created specifically to drive qualified leads back to the website.
Working with the Origin Display Group for so many years we had provided them a noticeable impactful growth and that’s why they are today able to generate the business of millions on monthly basis. While having such niche customer base, he is getting around 4,000 hits on the website monthly. With the growth of around 300%, Exceptionaire has made Origin’s place in the top 5 in Google results.