Real estate is an integral part of the economy of any country. On an average, it accounts for about 11% of the gross domestic profit.
A US-based company that helps students in finding College Apartments & off campus housing was facing challenges in achieving sales due to stiff competition and changes in the economy. The agency owner soon realized that their old brochure-style website was a passé which needed to change in a hurry. An upgrade to help them promote new properties and break new ground was the need of the hour. The owner also wanted to offer his clients some value-added services that would help them get more takers for their properties.
When they came to Exceptionaire, majority of their new leads came from referrals. Though this is a good situation to be in, however, they wanted to maximize their online presence to attract more eyeballs to their website. As a strategy to convert more leads into clients, the owner wanted to position the company as a market leader in local property investment. He also wanted to offer assistance to his current clients to help them sell more thereby building customer loyalty so as to get them to use the agency services more.