If social media were a religion, it would be the single most followed one in the world. It has taken the world by storm and how! Every 60 seconds sees 3.3 million Facebook posts, 450,000 twitter posts, 44.4 million WhatsApp messages, 400 hours of video uploaded on YouTube to name a few. It is no wonder that millions of internet marketing dollars are focused on Social Media Marketing.
The power that social media brings to businesses is access to unbiased opinion, likes & dislikes of customers, one-to- one direct contact with customers, creation of demand & market trends, identification of consumer behavior, ability to reach out to potential customers. It is a high ROI demand generation channel that allows a one-to- one consumer engagement, which was one of the biggest challenges faced by businesses until a decade ago. Social media marketing is one of the top marketing strategies for any serious business.