The advent of internet has opened a myriad of opportunities to entrepreneurs thereby making the whole world their market. A start-up in New York can target the Japanese with equal ease as a local New Yorker today owing to the massive adoption of the internet and computing devices. Essentially, an internet start-up is any start up where the platform for conducting business is on the internet. An easier, better or more innovative way to do something can be the next big internet start-up Before the times of Uber, who thought that one could make a billion-dollar enterprise out of organized hitch-hiking! The scope for internet start-ups widens drastically with advancements in technology.
Most successful internet start-ups today are those that either solve a problem or make life easier. The idea behind Facebook, one of the most successful internet start-ups of all time, was very simple- to enable people to connect with their friends. Facebook has successfully redefined the adage- ‘Out of sight, out of mind’. But today, Facebook is a habit for over a billion people worldwide which started as a side-project for the founder in his dorm-room at Harvard. An important point here that Facebook was not an innovator. There were a dozen social networks that came before Facebook. The success of Facebook is mainly because it simple, intuitive and engaging all of which together makes it addictive.