With the advent of the internet, today anyone with an internet connection is a potential customer for brands. A logical outcome of this is to leverage this humongous reach to carry out marketing activities. Internet marketing has quickly grown into a very effective, focused and dominant advertising medium. For an internet marketer, the world is his canvas, so to say. Internet Marketing has assumed a lot of importance in the last decade since it allows brands or companies to adopt a very focused approach with respect to their marketing efforts. Also, given that major brands today are global, internet marketing facilitates reaching out to a scattered global audience.
Essentially it empowers businesses to expand their outreach exponentially. In addition to this, by virtue of being quantifiable, internet marketing enables marketers to analyze the performance of various campaigns. This has made internet marketing the fastest growing marketing medium today and is set to surpass it counterparts by the end of the decade. The world’s largest ad agency holding company, WPP, reportedly invested over $3 billion in advertising with google.