Digital Publishing
Publishing in the Digital Era

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Digital Publishing Industry Outlook

Many popular magazines like the Newsweek have gone completely digital and for good reason. Close to 50% of the total world population are internet users with an average yearly growth of about 10%. An average user spends about 3 hours a day on the internet either through a laptop or a handheld. This notwithstanding the proliferation of smartphones and other handheld devices aiding customers to get everything they want within a few taps.

Publishers will now need to re-engineer their offering in order cross over to the digital world, if not already, to cater to this vast potential. According to Technavio’s latest report, the global digital magazine publishing market is expected to exceed USD 35 billion by 2020 growing at a CAGR of over 20% during the forecast period.

Digital Publishing

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Digitization of publishing eliminates the requirement for the whole distribution chain and makes it easier to reach out to a wider, global audience. Also, it is safe to say that digitization has turned the user experience on its head by transforming it from being restricted to just textual content and images to a far more multimedia experience that can be accesses anytime, anywhere. By virtue of being able to cater to a wider audience, paves the way for more advertising opportunities thereby increasing revenues.

A big issue faced by magazines aiming to go digital is with the publishing platform. It is close to impossible to achieve desired results with turn-key solutions which is both expensive as well as compromises on the quality. Exceptionare has successfully built proprietary platforms for its publishing clients customized to their needs and requirements that resulted in a cost reduction of a whopping 66% as well as reducing the time to create and publish magazines bringing about a drastic improvement in productivity. Key offerings of Exceptionaire include-

  • Custom Publishing Solutions
  • Digital Magazine Software

Feel free to reach out to us on info@exceptionaire.com to better understand how we can be the right technology partner that you have always been searching for..!!

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