The vision of the company was very clear- to be the top of their league. The brief was to do all it takes to get it to the top. Exceptionaire ensured that it irons out all the chinks, making it a perfect armor through its SMAC offering- Social, Mobility, Analytics and Cloud.
Driving traffic involves turning local into global and breaking boundaries and breaching continents. This was achieved through intensive social media marketing and search engine optimization. Our digital marketing efforts succeeded in increasing the number of unique visitors by over 300%.
In order to be able to achieve the kind of customization that they set out to, it was imperative that the website functioned like a well-oiled engine. The website called for very high-level and very detailed customization like contrast stitching, embroidery, appliques; their placement on the garment. All this and much more was successfully built into the various functionalities of the website making it one of the first in its league to offer this level of customization to its customers.
We also developed a highly-enhanced and completely automated ordering system with practically no inventory. What this means is that once an order is placed, say for instance 100 pink embroidered t-shirts- the system automatically places an order to all pertinent vendors- t-shirt manufacturer, dyer and embroiderer, launderer and packaging agent. The system also provides for the vendors to respond with their ability to process the order. For instance, if the t-shirt manufacturer has only 70 t-shirts in stock for the said size, then the system automatically places an order for the deficit to the alternate t-shirt manufacturer to complete the order. All this is achieved with practically no human interface and is completely automated leading to a virtual elimination of delays or errors.
Design and Interface:
The biggest challenge the website faced given all the customization options it offered was to ease the user interface by keeping it user-friendly. This was achieved by ensuring that the time and effort the user spent on the site in customizing the order was optimized. Thus allowing them to choose from a myriad of options, yet keeping the interface simple with a single-page checkout. Moreover, the site was made perfectly fluid which allowed uniform user experience across devices.