Gone are the days when people had to sift through telephone directories to find the number of a restaurant. Now all they have to do is look up online for the restaurant or cuisine they want. Restaurants are now in a rat race to feature on top for their desired key words. One such leading, 90 year old Italian fast food restaurant with over 3500 yelp reviews wanted to set-up an online ordering system. However, the catch here is that the system had to be smooth and seamless considering the fact that the restaurant had upwards of 10,000 combinations of breads, condiments, toppings etc for customers to choose from.
With this objective in mind, they set out to look for an organization that could successfully materialize what they had envisioned. This is where we stepped in. We made a decision to build a very simple system with an intuitive navigation that would enable customers to complete their orders in a jiffy, yet not be overwhelmed by the choices galore.